Strategic Clarity for Creative Founders.

Structured, clear guidance for early-stage creatives, solo entrepreneurs and microbusinesses.

I support creative founders and solo entrepreneurs in navigating early‑stage complexity. By combining product logic, behavioural insight and structured thinking, I help people clarify their direction, sharpen their value proposition and make confident, aligned decisions.

About Yolanda

Yolanda Leask is a strategic clarity consultant, business coach and product strategist based in Berlin. She helps founders, creatives and microbusinesses make better decisions by combining behavioural insight, product logic and structured thinking.

Originally trained as a textile designer-researcher at the Weißensee Academy of Art Berlin, Yolanda spent years working in sustainable material innovation, co-founding Doppelhaus Ltd and developing Cloudwool®, a biodegradable nonwoven textile. This early chapter shaped her ability to merge creative and analytical thinking — a thread that runs through all her work.

Since 2019, Yolanda has taught communication and concept development to design students, and since 2022 she has been advising and supporting early-stage creative business founders through government-funded programs such as the Berlin Startup Stipendium (Design Farm Weißensee, UdK Creative Prototyping), EXIST Women, EXIST, and Kreativ Kultur Berlin.

Her work is grounded in the clear behavioural patterns she has observed and identified through more than 150 founder consultations: how creatives and solo entrepreneurs make decisions, communicate their value, and navigate uncertainty.

Work with Yolanda:

Get Strategic Clarity

Yolanda’s strategic clarity coaching sessions are a natural extension of the clarity and strategic work she has been doing with founders, creatives and solo entrepreneurs across Berlin’s innovation ecosystem.

For the past years Yolanda has supported founders through the Berlin Startup Stipendium (Design Farm at Weißensee, Creative Prototyping at UdK), national programs such as EXIST Women and EXIST, and her work as a consultant at Kreativ Kultur. Across more than 150 founder consultations, she has identified clear behavioural patterns in early‑stage decision‑making, product logic, pricing, and founder psychology.

Coaching is the most direct way to offer more clients the structured thinking space that her work already centres on.

What you’ll work on together:

• Decision‑making clarity
• Product logic & value proposition
• Pricing & positioning
• Founder psychology & emotional load
• Strategic prioritisation
• Communication clarity for creative work

This is senior, structured clarity work — not generic coaching.

Many founders come to her when they feel stuck, overwhelmed or unsure how to move forward — especially in moments where decisions feel heavy or direction feels unclear. Yolanda’s practice centres on strategic clarity: helping people move from uncertainty to focus, from hesitation to decision, and from scattered ideas to a clear, actionable direction.

What You Can Expect

A structured, calm thinking space where we clarify your direction, articulate your value, and identify the next meaningful step — whether that means progressing, pivoting or consciously closing a chapter.

Consultations are available in English or in German.

Private Consultations

For clients who prefer to book independently.

Strategic Clarity Session (60 or 90 minutes)

A focused, high‑signal session designed to help you make better decisions, sharpen your product logic, and move forward with confidence.

Price: €120/hour Format: Online (Google Meet or other conferencing) Cancellation policy: Free up to 48 hours before the session. Sessions cancelled within 48 hours are fully payable.

👉 Book a free introductory call below or a full coaching session here: https://cal.com/yolanda-leask-wl7bdy

Funded Coaching

Coaching with Yolanda can alternatively be funded through:

• AVGS (Agentur für Arbeit Aktivierung und Vermittlungsgutschein)
• BAFA (Program supporting consultancy for small businesses)
• INQA (Program supporting consultancy for small businesses)
• ZGS (Coaching vor der Gründung – for new founders in Berlin)

If you are potentially eligible for funded coaching, you can book your initial call here:

👉 Book via Bernet Coaching here: https://bernet-coaching.de/

Who this is for:

• Founders navigating early‑stage uncertainty
• Creatives who need clarity around their work
• Solo entrepreneurs making strategic decisions
• Designers refining their communication
• Anyone needing structured thinking and momentum

Why this work matters

Clarity is leverage. When founders understand their value, their users, and their decisions, everything else becomes easier.

Since 2022, Yolanda has supported early‑stage ventures in creative industries and the non‑profit sector, helping and empowering founders to better navigate uncertainty, clarify their direction, and make decisions that move their work forward — whether that means progressing, pivoting, or consciously letting go.

References and Testimonials

Click here to view Yolanda’s experience in creative entrepreneurship, her references and testimonials.

Book a strategic clarity session:

If you’re navigating an early-stage challenge and need structured clarity, you can book a consultation with Yolanda here.